About

With over 10 years of design experience across both B2B and B2C sectors, I have worked with large corporations, design agencies, and creative studios. My expertise spans a wide range of digital design disciplines, including UI/UX design, visual/graphic design, content creation, print design, advertising design, and corporate identity (CI).

 

I bring solid experience in brand management and art direction, having led design centers and supervised overall design quality to align with business goals and brand guidelines. This includes visual aesthetics, app interface design, web layouts, packaging, color systems, and typography.

 

I actively research and apply various AIGC tools - such as MidJourney, Kling AI, Luma, and Lovart.ai—to integrate generative technologies into the design workflow, particularly for creating key visuals and content materials in software products. By leveraging AI-generated imagery and visual elements, I’m able to significantly reduce production time while maintaining high design quality and creative output. I also utilize LLM tools like ChatGPT and NotebookLM to support ideation and structure in design proposals, helping streamline repetitive tasks and expand creative depth and breadth.

 

I continuously follow the development of generative AI, including LLMs, VLMs, and Diffusion Models, and proactively incorporate these technologies into my design process to enhance efficiency and visual diversity. I’m also exploring the integration of AI into product ecosystems, combining creative strategy with technical innovation to elevate both product value and user experience.