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PowerDirector Mobile

The best full-featured video editor and video maker

Platform for iOS and android


​Unleash your creativity. Create high quality professional videos – fast.

PowerDirector is built with speed and utility in mind. Optimized on all devices, editing is smoother, snappier and more fun. Explore your imagination and create visually stunning videos, wherever and whenever you need.

Whether you’re creating cinematic style movies, videos of your latest adventure or using a green screen to share exciting, memorable moments, PowerDirector is the perfect video editor for you.

Duty and Role :

• Planned and discussed user flow, information architecture and function map of every new feature with     

   PM and RD according to the spec. 

• Defined user interface guidelines, visual style and work with designers to standardize UI style guides.

• Collaborated with RD and marketing team to design user friendly UI based on user  experiences research.

• Collaborated with web commerce team to update App store images or promotion AD

   to achieve the best promo effect of new features.

Project Objectives:

Keep reviewing user Interface and create better user experience according to user data, including redesign UI face,  UX flow and build better "in app purchase page" for PDR. Meanwhile, keep developing advisor new UI design for each new feature release.

Keep product feature UI updating & optimizing launcher design.

Optimized launcher and main UI design

In order to let users edit videos easily and quickly with one hand, and also refer to popular softwares which are easy to use, we decided to redesign the launcher including main UI design, and refine the user flow which provided a new operation mode - vertical screen mode, to let the users switch between two modes easier.


Meanwhile, we planned to interact more with users, so we added our social media platform on the new launcher and added more cool demos and video tutorials for more interaction with our users.

Here shows the original version >>>


The launcher of original version ( Landscape mode for Android only )


Main UI of original version

Feature overview slider of original version

Refinement items and 

New launcher for Portrait mode

  • Provide a new Portrait mode launcher, so that users can easily use PowerDirector App with one hand and without rotating their phone.

  • Rearrange launcher layout, refine UI flow, and highlight the “new project button” which user frequently use according to the user data, to let users see it when they open the App.

  • Added tutorial videos to show how to do cool demos.

  • Added social media element info and cool demos on it.

1.Sample Project.jpg

New launcher of portrait mode

The new launcher design should support both landscape and portrait modes, allowing users to switch between two modes by turning their smartphone.


New launcher of landscape mode

New launcher of landscape mode >>>

New Main UI design for Portrait mode

  • For the new portrait mode, we hope that users can learn and use it easily, so we re-examined the operation process of the original landscape mode, optimized and re-planned some functional items, and also redesigned the main UI to have consistency between landscape and portrait mode.

  • Added “+" button to let users into the main UI, they will notice it at first glance, and also add text descriptions to let users clearly know that the first step is to add their own video for editing.

New Main UI of landscape mode

New Main UI of portrait mode

Design style for PowerDirector Mobile


Keep optimizing UI design for each new features release


How to start editing video


Press the "+ New Project" button, and choose "Project Aspect Ratio" which you need.


Add Video of Shutterstock or select different material in stock, then add videos which you want to edit.

Keep refining features to find better user experience for PowerDirector App


Add Video clips process optimizing

Optimize select videos/ photos flow

1. Users can't distinguish the order of all selected when   

    adding multi-selected video clips to the timeline.

2. Users cannot first preview demo sample when

    selecting video clip materials.

The process of adding clips to timeline


Tap "+ New Project" button


Select more than one material that you want, and press the "Next" button to start editing.


The selected and edited video clips are added to the timeline.

Issue: In the original process of selecting video, when users selected multiple videos, user cannot easily change the order when selected, and can only move to the next stage and shuffle the clips on the timeline, so it’s not user friendly. Moreover, user cannot preview the video clips which they want to choose, but can only watch in static thumbnails, which is very inconvenient for users either.


In order to let users clearly know the order of selected video clips, we added an area of selected video clips. When user clicks and select the video clips, the materials will show the selected numbers and also added to the below area in sequence.

Refine the flow of selecting video clips material


Added preview and enlarge functions, users can click on the enlarge icon on the upper right corner to preview the video clips in full screen, or press and hold the video and preview it, if users want to add it to the editing list, they can easily press “select +”, if not, just click blank space to back to the “add media” page.

Issue: If users select multiple video clips to the timeline, the video track will become very long and it's inconvenient for users to drag and shuffle the clips when editing.

In order to make the editing process more easy, each clip will transfer to 1:1 square thumbnail when users press and hold it, so users can drag it more easily when editing. 


Video Filter effect issue

1. Simplify the process of repeatedly open/ close.

2. UX inconsistency.

The original process of using filter effect


Click the "Filter" and select any filter pack, and press the thumbnail cover and all filters of the pack will pop up.

Press the filter which you want to apply, and an effect adjustment slider will appear on the top of the Control Panel.

Issue: All "filter" packs are opened (show) and closed (merge) on the same row. If users choose a lot of "filter" packs at the same time, it is easy to cause level confusion.

Rethink the way of selecting filter packs. Replace the thumbnails that originally represent each filter pack with text descriptions first. And use the upper and lower parts to distinguish different levels, divide the "filter" cover and the corresponding filter template into the upper part and the lower part, and simplify the process between different levels.

If users want more effects, press the "Get More" button, the interface will switch to the effect library.

Click a filter thumbnail and press "+" to see the preview demo of this filter and can purchase/ subscribe to it.

Issue:  Some UI issues need to be solved. First, when users click "Get more" button to view more filter packs, ​they cannot distinguish the differences between each filter pack at first glance, but need to click on each pack to go to the second layer to see the preview sample, and the image is too small to see it.

Second, users can only see the thumbnail but not try it on the photos, it’s hard for users to decide to purchase or subscribe to it.

We redesigned the UI layout and optimized the user process of the filter effect library.

We've deleted the subscription pop-up window. If users want to click and download the filter, once they click the "download" button, it will change to the "use" button so that users can apply and try it directly, and so can enhance user's interests to filter effects. Users will be notified to pay or subscribe if they want to output their creations.

2.Default highlight Portrait_None.jpg
3.Drag to adjust the parameter.jpg
5.Tap Download.jpg
7.Tap Use.jpg
8.Display the filter pack on the toolbar.jpg

Refinement UI flow for using filter effect

Press the "tab" option in the upper half to switch different filter packs, and can find corresponding filter effects.

Find the filter pack you want and press "download" button. After completing the download, the button will change to "use", then press it and will directly add to the filter menu, which allows users to try.

Keep adding new feature for each new version release


Make Your Videos Stand Out with amazing effects

"Body" effects and "Anime Face" effects feature UI

1. Master Video-tap AI Effect.jpg

Tap AI Effect.

2. Tap one Anime Face Effect to apply to video.jpg

Find an Anime Face Effect which you want to apply.

3. Full-screen progress.jpg

Full-screen progress bar.

If users want to stop and re-select other effects, they can click the "Cancel" button below.

4. Apply the Anime Face Effect.jpg

Apply the Anime Face Effect.

5. Tap Body Category.jpg

Tap "Body" Category.

6. Tap a body effect to apply to video.jpg

Tap a body effect to apply to video. After completion, an editable detail icon will appear on the thumbnail.

7. Display adjustable parameters of the effect.jpg

Adjustment parameters will show at the left of the toolbar below, click the arrow to return to the menu.

8. Tap Back.jpg

Choose other effects.

How to generate magic avatars with the Best AI video style

"AI Style" feature UI

1. Tap the independent entry.jpg
2. Select a template.jpg
3. Tap Try Now.jpg
4. Select a clip to apply the template effect.jpg

Tap "AI style" button on the launcher.

Select a template that you want.

Tap "Try Now"

Select a clip to apply a template effect.

6. Tap Produce.jpg

Apply the effect, press the "Produce" button on the top right.

7. Display the proudce setting panel.jpg

Display the produce setting panel.

9. Produce complete, and choose to share video.jpg

Produce completed, choose to share video.

10. Tap Crop & Range.jpg
11. Select the range.jpg
16. Tap Done to finish.jpg
16. Tap Done to finish.jpg

Tap “Crop & Range” tool 

on edit panel.

Select the range that you want.

Tap "Volume" tool on edit panel.

Pull the slider to adjust the clip volume.

How to Use cut out to edit your video

"Cut out" feature UI

Stage2_1. Tap Cutout.jpg
Stage2_2. Tap Change Background.jpg
Stage2_3. Show bg thumbnail panel_Dynamic.jpg
Stage2_4. Show bg thumbnail panel_Static.jpg

Tap "Cutout".

Tap "Change Background".

Show background thumbnail panel, default option is "Dynamic".

Switch to "Static" option.

Stage2_5. Tap Add.jpg

Tap "+" to add phone's gallery and online gallery 

Stage2_6. Add the background.jpg

Find background image you want


Added a new background image to replace the original photo

Stage2_9. Tap Background & Stroke.jpg
Stage2_11. Apply the effect.jpg

Tap "Cutout".

Tap "Background & Stroke".

Show the panel.

If the cutout effect is applied to the Picture in Picture track

The above is to select

color of the background image.

The bottom is to select

stroke style.

Apply stroke effect.

How to increase app stickiness by using gamification and awards

"Gamification" UI


Tap the gift box on the navigation bar to start the game.

Select activity item.

Claim prizes for completing the game.

View completed game items.

29.Toast_two watermark rewards at the same time.jpg

Pop up toast tip UI to show the quest completed.


Tips Dialogue.

10.Dialogue_Congratulations_Log in.jpg
11.Dialogue_Congratulations_Trending Features.jpg

Quest dialogue completed.

Different colors medals for different tasks.

How to purchase

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