About
I’m a creative and fanatic designer from Taiwan. The scope of involvement includes UI UX, Brand, Graphics, advertisement, CIS...etc.
I have been creating things, mostly software products lately, to support business growth through design.
Aydin Ku
With 10+ years of design experience in both B2B and B2C field, cross large companies, agency and design firm, expertise in digital design field, UI/ UX design, visual/graphic design, content design, print design, advertising design, and corporate identity.
Experienced in brand management and art direction setting, strongly lead design center and supervise design results to meet business purpose and follow brand guideline, including aesthetics, app interface, webpage layout, package, color, typography, etc.
I frequently study and utilize AIGC tools such as MidJourney、Kling AI、Luma, and Lovart.ai, applying these AI generation technologies in my design work, particularly in the creation of main visual designs and content materials within software. By using AI to assist in generating images and visual elements, I have effectively improved design efficiency, shortened production time, while maintaining design quality and creativity. These tools allow me to quickly iterate and test different visual concepts in design projects, offering more innovative solutions for various design needs.
These tools empower me to quickly iterate and experiment with various visual concepts, making it easier to tailor designs to specific project needs. Whether I’m crafting key visual elements or developing engaging content for software interfaces, AI generation technologies enable me to provide more innovative and flexible design solutions.
Path in design life
More details on my Linkedin.
ASUS
Senior UI Design Manager / User Experience Div. Design Ctr.
March, 2024 - Present
At the User Experience (UE) team of the ASUS Design Center, I focused on optimizing the overall user experience of consumer laptops by integrating both software and hardware to enhance usability, efficiency, and system stability. I collaborated closely with UX planners and the Industrial Design (ID) team, applying a user-centered design approach to deliver clear, practical, and scalable design solutions.
My key responsibilities included conducting in-depth competitive analysis, identifying user pain points, and proposing data-driven UX improvements tailored to the needs of creators—particularly within the ProArt software ecosystem. I worked cross-functionally to address technical workflow requirements and iteratively refined the interface based on user feedback and testing.
With a strong curiosity and forward-thinking mindset, I stay up to date with the latest advancements in AI and actively apply tools such as large language models (LLMs) and generative AI (GAI) to streamline design processes, automate repetitive tasks, and enhance decision-making accuracy. Beyond improving efficiency, I also explore new creative directions enabled by AI, aiming to inspire innovation and redefine the potential of creative workflows. I actively seek ways to integrate AI technologies into ASUS creator platforms to drive product innovation and strengthen differentiated competitiveness in the market.
CyberLink
Senior Design Manager / Head of Design Center
Responsible for UI/UX design, Visual, and Content teams.
July, 2016 - July, 2023
Create concepts through brand strategy, led, managed, and assisted team to create and execute assigned work; supervised, and maintained quality check on all materials created, to meet company or sales purpose.
Team leadership and multiple tasks management:
Led and managed UI Design team, Visual Design team and Content Design team, these three teams as CyberLink design center. Coached designers by offering support with multiple projects. Managed multiple tasks with strong attention to detail and ensure quality on all materials created.
Design direction managing and supervise the results:
Including main visual for all product line and various aspect design.
ATEN International
Design communication /
Apr. 2011 - Oct. 2015
UDN Group Advertising
Art Director /
Jan. 2009 - Mar. 2011
智圓行方 Advertising
Art Director /
Dec. 2006 - Dec. 2008
特一國際設計 Totalbrand+Totaldesign
Designer /
Jul. 2005 - Nov. 2006
Collaborated with the UI/UX team on software projects, achieving multiple awards.
⭑ PowerDirector App
‧ Taiwan Excellence Awards of 2022
‧ Taiwan Excellence Silver Awards of 2021
‧ Google Play “Best App of the Year” award of 2016, 2017, 2020
‧ Google Play “Editors’ Choice” award of 2018
⭑ ActionDirector App
‧ Google Play “Editors’ Choice” award of 2018
‧ Google Play “Most Entertaining” app among “Best of 2017
‧ Google Play “Most Innovative” app among “Best of 2017
‧ Google Play “Best App of the Year” award of 2016
⭑ Promeo App (AdDirector)
‧ Google Play “Best Hidden Gem” award of 2020
⭑ PhotoDirector App
Google Play Ranking first in consumer satisfaction with the highest average rating of 4.7 in the photo editing category.
⭑ U messenger App
‧ Taiwan Excellence Awards of 2020
⭑ Desktop software
PowerDirector, PhotoDirector, and PowerDVD are all consistently won PC Magazine "Editor's Choice Award" and “Taiwan Excellence Awards”.